How it Works

The Brain Fitness Program™ takes a novel, non-invasive approach to improving cognitive function in adults. It engages the brain’s neuroplasticity—its natural ability
to change. This enables the program to target the root causes of changes in brain function that occur with age, rather than teaching how to compensate for those changes.

As we grow older, our brains gradually lose speed, accuracy
and recording strength for processing information from our
senses. This results in a progressive loss of memory and other cognitive abilities. Our global team of scientists have designed
the program to:

• Speed up brain function
  In every exercise, the sounds and speech begin at a slower pace and gradually speed up, with the aim of reteaching
  your brain to process information at high speeds.
  
• Improve accuracy
  Our scientists have applied patented technology to algorithmically process the sounds and speech with
  the goal of helping the brain refine its accuracy.
  
• Strengthen recording
  Several program elements are specifically designed to exercise the brain machinery that accounts for recording strength.

The program targets auditory processing (listening) because so much of the important information we take in each day comes through speech.